Democracy Dies in Darkness

The delta variant may be slowly killing the family movie

A staple of the entertainment business is in trouble because of the new coronavirus strain, among other factors

September 5, 2021 at 6:00 a.m. EDT
A scene from “Paw Patrol: The Movie” from Paramount Pictures. The family film is one of many hit hard by the delta variant, throwing the future of the category into uncertainty. (Spin Master Via Reuters)
8 min

Last November, the movie business was in desperate need of good news when an unlikely savior appeared in “The Croods: A New Age.”

At a time when many movie theaters were closed, DreamWorks Animation’s sequel about a family of outspoken cave men defied the vaccine-less moment and opened strongly in a reduced number of venues, selling an average of nearly 800 tickets at each screen. The data sent a clear and reassuring message: No matter what hurdles moviegoing faced, it could always count on family films.